Head of International Marketing

The company

For over a century, MIDO has been crafting Swiss watches that combine timeless design, engineering excellence and exceptional value. Founded in Switzerland in 1918, based in Le Locle and part of the Swatch Group, MIDO has built a strong international reputation through its dedication to quality, authenticity and accessibility. The timepieces are sold in 70 countries through a network of 2300 points of sales, marketplaces and e-commerce.

Job description

To strengthen our global presence and accelerate our growth ambitions, we are looking for an experienced and entrepreneurial Head of International Marketing, helping to reinforce our desirability and empower our vision across the world.

As Head of International Marketing, you will help shape the future of MIDO by leading the development and execution of its global marketing strategy. Working across functions and markets, you will bring the brand vision to life through compelling consumer experiences that strengthen desirability and drive growth worldwide. This highly visible role offers the opportunity to make a lasting contribution to the next chapter of MIDO's evolution.

Brand Strategy & Growth

• Shape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity.
• Drive the global media and communication strategy, for a consistent brand presence across markets.
• Champion the evolution and execution of the brand positioning, identity, and experience worldwide.
• Identify strategic growth opportunities and priorities to support the brand's continued expansion.
• Oversee the international marketing budget, optimizing investments for maximum impact and performance.

Integrated Marketing & Campaign Leadership

• Lead the planning and deployment of international 360° marketing campaigns across all relevant channels and touchpoints, with a focus on digital-first initiatives.
• Coordinate product launches, seasonal campaigns, and commercial activations.
• Ensure excellence and consistency across advertising, digital, social media, merchandising, events, PR, and partnerships.
• Measure campaign effectiveness and identify opportunities for continuous improvement.

International Market Development

• Build strong partnerships with our 20 subsidiaries, distributors, and local marketing teams.
• Provide guidance, strategic support, and best practices to ensure successful market execution.
• Identify growth opportunities and recommend marketing initiatives tailored to local business priorities.
• Foster a culture of collaboration, accountability and knowledge sharing across markets.

Brand Experience & Retail Excellence

• Ensure that every consumer touchpoint consistently reflects the MIDO brand universe and quality standards.
• Collaborate with cross-functional teams to elevate the retail, digital and omnichannel experience.
• Support the development of distinctive visibility, merchandising and experiential initiatives that reinforce brand perception.

Leadership & Cross-Functional Collaboration

• Act as a trusted partner to internal and external stakeholders.
• Lead and inspire your marketing team members through coaching, development, and empowerment.
• Coordinate effectively across sales, product, and digital departments to ensure aligned execution and shared success.
• Contribute to a performance-oriented culture focused on impact, ownership, and continuous improvement.

Profile

• You are looking for an opportunity to make a visible impact through your strategic vision and leadership
• You are a passionate brand builder with both the vision to shape the future while driving execution.
• You thrive in dynamic environments and demonstrate a high level of agility.
• You are comfortable leading change and driving transformation across teams and markets.
• Curious by nature and attentive to cultural and consumer trends, you understand how to create meaningful brand experiences that resonate with audiences and drive business results.
• You empower people, fostering collaboration and performance.
• You enjoy working in an international environment and travelling (10-15%).

Professional requirements

• University degree or equivalent in Marketing, Business Administration, or a related field.
• Minimum 5-8 years of experience in international marketing management positions, preferably within the watchmaking, luxury, premium consumer goods, or lifestyle sectors.
• Proven track record in developing and executing global marketing strategies and integrated communication campaigns.
• Strong understanding of brand building, consumer engagement and omnichannel marketing.
• Experience managing international stakeholders and working across multiple markets and cultures.
• Demonstrated ability to combine strategic thinking with operational execution.
• Experience in digital marketing and e-commerce environments is a strong advantage.

Languages

• Excellent command of English and French, both written and spoken.
• Any additional language is considered an asset in an international environment.

Company address

Chemin des Tourelles 17 - 2400 Le Locle

www.midowatches.com 

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